After more than 80 years, Eta knows what Kiwis love. Our delicious range has something to suit everyone’s tastes, including some of NZ’s favourites like Eta Ripple Cut and Thick Cut, Uppercuts, Munchos, Cheese Balls and Eta Nuts.

Eta is born

Eta Foods is established as a wholly owned subsidiary of George Abel’s Newmarket based business, 'Abel's'. Eta becomes New Zealand’s leading snack company, producing a range of potato chips, nuts, cheesy snacks, mayonnaise, salad dressings and peanut butter.

Old Eta Logo v2

Welcome to Wiri

Eta opens a manufacturing facility in Wiri to produce chips, where production continues today.

Photo 19 eta range

Trucking on

Eta's iconic “Big Taste Always Gets Through” TV campaign is launched.

Big Taste

Eta joins the Griffin's family

Griffin’s acquires Eta foods, including its range of chips, peanuts, peanut butter and salad dressings. The Eta spreads and dressings were later sold, now owned by Goodman Fielder.

Eta Nut and Griffins

Fancy Flavours

Eta creates the premium potato chip market with the launch of Uppercuts.

Uppercuts 150g Group Shot v3

A new look Eta!

New Look, New Taste, Same Crunch! The Eta logo is updated and new look packaging is introduced with the Eta Ripple Cut range.

22999985 1673277819370178 2514184299237245924 o v2